For over 20 years, I've been passionately involved in digital graphics and website design. A lot has changed over the years however, such as the introduction of social media as well as smartphones and their apps. Society has never been so connected to news, events, shopping, and everything else the world has to offer. So how do people react? Well, everyone's reaction is different depending on what they are reacting to. That's where a UI/UX Designer can make a difference!